Jumba Ad Exchange
In 2007, US Media Consulting launched Jumba, its own online ad network, specifically for the Latin American and U.S. Hispanic markets. Jumba brings together thousands of advertisers and publishers in the Latin American marketplace. In addition, Jumba is a brand-safe performance marketing product that not only works with leading publications, but also fits professionally edited blogs and locations where all of a site's content is moderated. Jumba expands US Media Consulting's products to include:
- A platform which allows advertisers to have direct access to thousands of international websites throughout Latin America and the Caribbean while also reaching US Hispanics.
- Leading horizontal and vertical portals
- Leading online newspapers, magazines, TV channels and radio stations
- Blogs, forums and social networks
- Local and global sites
- Segmentation by content, behavior, demo-, psycho- and geo-graphics
- A flexible commercial model, including CPM, Dynamic CPM, CPC and CPA
- 24/7 real-time reporting
- Post-click measurement
- Third party ad-serving capabilities
- Inventory: Transparent, vertical site clusters, BlindRON
An Award-Winning Vehicle
Clients aren't the only ones who value Jumba's performance—the industry has also taken notice. In 2010, Jumba was named Top Hispanic Digital Media Innovation at Portada magazine's Hispanic Digital and Print Media Awards. These annual awards recognize the most impactful campaigns, media properties and advertising and media professionals in the Hispanic digital and print media sectors.
Jumba Video Network
- Multiple video formats including Autoplay, 3 Sec Autoplay, Click to Play
- Register of Interactions: impressions, plays, clicks, replays
- Standard IAB banner positioning
UCAN (Cinema Advertising Network)
A network of more than 1,500 movie theaters in 31 countries in the Latin American and Caribbean region, offering original solutions for advertisers via on-screen displays and multiple actions in lobbies and theater common areas.
P.O.P (Point of Purchase Advertising Network)
The first integrated advertising network located in important points of purchase throughout Latin America.
