iG Signs Worldwide Exclusive Representation

US Media Consulting has partnered with iG, one of the leading Brazilian portals, with over 21 million unique users per month. The site was created in 2000 as source of news, economy, sports, videos, entertainment, and music by advertising mogul Nizan Guanaes. Brazil is a very hot market, with a total population of 194,227,984, of which 73,145,537 are economically active. In 2008, 12 million computers sold in Brazil, an increase of 20% from the previous year. In addition, 13.2 million Brazilians buy online, generating R$8.2 billion/US$2.4 billion a year in e-commerce, an increase of 30% from last year. In Brazil, Internet was the medium that grew the most in 2008, with an increase of 14.7% in the total number of active Internet users in one year; by the end of 2008, there were 117 million Brazilian domains and 62 million unique users.

In 2008, iG was the portal with the highest audience growth, attracting visitors from the following demographics: 70% class A/B socioeconomic level, 65% economically active and 25% were college graduates. When ranking the "Best News Content Web Sites and Important columnists," the iG news channel had a 45% audience growth. In addition, in the ranking of "Up-To-Date Content with News and Results on the Most Popular Sports in Brazil," the iG's sports channel posted a 40% audience growth.

We are constantly expanding our services and media portfolio in order to offer our clients the best media solutions. US Media Consulting is the worldwide exclusive representative of iG. For all questions, please contact us at 305-722-5500.

Sources: Source: 1. Brazilian Institute of Applied Economic research (IPEA) 2008. 2. Ipobe NetRatings 3. Ibope/Netview - Base May-2008 to May/2008 Annual growth - May/08 vs. May/08

 

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